Hello Lovely Vending People
Apologies that it’s been a while, but no
worries! The thrills, spills and adventures of the Friendly Vending Geeks
continue; Right here, right now!
71% growth – did that headline capture your
imagination? If not, listen up!
Health and Wellbeing are no stranger to
this blog; in fact, they are no stranger to any of us, if we’re honest. What may be strange to some reading this are
the business statistics associated with some of the sectors associated with
health and wellbeing, in particular the “Free From” trends..
In the UK (source Mintel), the market for
Free From food grew by 109% between 2006 and 2011 and the predicted growth
between 2011 and 2016 (ie now-ish!) is 71%.
Yes, 71% growth!
If some of you are less comfortable with %
and prefer the more familiar GBP (£), then in value (source Kantar World Panel)
UK Free From is currently approximately £240m, growing at 15.5% YOY.
The point?
Well, there are a lot of consumers out there buying foods that are free
from, because those numbers are real.
Are we in vending serving those consumers because, if not, surely you
recognize an opportunity when you seen one?
Some of you may scoff (in the non-eating
sense of the word!) and exclaim that 24vend is frankly, crazy, with their
attempts to interest the Vending Village to look more broadly, offer more
choice and even consider selling what may seem to be non-core products. Maybe we are (crazy, that is!), but would it
really hurt to take a look?
The point of our conference BEING HEALTHY2013 on 12th June, is to
offer some different perspectives. Not
only will you hear from Vending Operators who are successfully embracing change
and offering healthier choices, but you will also have the opportunity to
sample some fantastic new products. Further, through our working partnership with
FoodsMatter.com, we will be presenting Vending Consumer insights hot off the
press. All of this is only available if
you attend – as they say, you have to be in it to win it!
So, acknowledging the first track to reach
number 1 (in the UK) from downloads alone, CRAZY we are happy to be!
See you on 12th June, Seminar
Marquee at AVEX – Being Healthy 2013
Have a fantastic week!
The Friendly Vending Geeks at 24vend
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