Tuesday 28 May 2013

71% growth... crazy, or curious?


Hello Lovely Vending People

Apologies that it’s been a while, but no worries! The thrills, spills and adventures of the Friendly Vending Geeks continue; Right here, right now!

71% growth – did that headline capture your imagination?  If not, listen up!

Health and Wellbeing are no stranger to this blog; in fact, they are no stranger to any of us, if we’re honest.   What may be strange to some reading this are the business statistics associated with some of the sectors associated with health and wellbeing, in particular the “Free From” trends..

In the UK (source Mintel), the market for Free From food grew by 109% between 2006 and 2011 and the predicted growth between 2011 and 2016 (ie now-ish!) is 71%.    Yes, 71% growth!

If some of you are less comfortable with % and prefer the more familiar GBP (£), then in value (source Kantar World Panel) UK Free From is currently approximately £240m, growing at 15.5% YOY.

The point?  Well, there are a lot of consumers out there buying foods that are free from, because those numbers are real.  Are we in vending serving those consumers because, if not, surely you recognize an opportunity when you seen one?

Some of you may scoff (in the non-eating sense of the word!) and exclaim that 24vend is frankly, crazy, with their attempts to interest the Vending Village to look more broadly, offer more choice and even consider selling what may seem to be non-core products.  Maybe we are (crazy, that is!), but would it really hurt to take a look? 

The point of our conference BEING HEALTHY2013  on 12th June, is to offer some different perspectives.   Not only will you hear from Vending Operators who are successfully embracing change and offering healthier choices, but you will also have the opportunity to sample some fantastic new products.  Further, through our working partnership with FoodsMatter.com, we will be presenting Vending Consumer insights hot off the press.  All of this is only available if you attend – as they say, you have to be in it to win it!

So, acknowledging the first track to reach number 1 (in the UK) from downloads alone, CRAZY we are happy to be! 

See you on 12th June, Seminar Marquee at AVEX – Being Healthy 2013

Have a fantastic week!

The Friendly Vending Geeks at 24vend