Is it coffee time where you are right now? Things are definitely bubbling away in the percolator of interest in coffee, vending and big brands right now.
In case you haven't heard the latest, the Big Red has purchased a 10% stake in Green Mountain Coffee Roasters; ostensibly to create a brave new world of cold drinks via pods (that's going to be some very interesting R&D for sure!); the Keurig Cold Platform (sounds like an abandoned UK station to me….). Not sure if that will rock, roll and rumble into the world of hot drinks, but let's watch and wait with interest…
Of course, the Big Green mermaid of coffee (or more accurately, milk!) long ago declared their interest in office coffee and is marching full steam ahead in their alliance with Selecta. So they have definitely pinned their colours to the veritable mast of vending… and in the technology corner we have the oft discussed and much critiqued Costa Express...
Boys and Girls of vending… the big brands "get" coffee - in fact, they have probably done as much to craft a growing global coffee habit as anyone (although coffee shops have been around a long, long time - just without the wifi, fancy sofas and complicated ordering procedures!). Looks like they are now "getting" vending; even if they don't want to call it that… (I'm a gourmet on the go, don't you know!) and the fact that people (mostly) buy brands means that we in vending really need to "get" coffee; with all its fancy names and swirly art… our playground is getting full and if you're not already talking like a Barista, maybe it's time you were!
To close, how about this playlist to keep you on topic!
Make good choices - and excellent coffee :)
The Friendly Vending Geeks wishing you a good day
